Mission-fit Marketing for a Christian College or University
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Introduction to Brand Storytelling
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
5 Elements of an Education Brand
It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students? First, let’s talk about what an education brand is not. An education brand is...
