by Bart Caylor | Dec 5, 2022 | Branding, Blog, Featured, Higher Ed Marketing, Books
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
by Bart Caylor | Oct 20, 2022 | Featured, Strategies, Podcast
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
by Bart Caylor | Sep 26, 2022 | Blog, Featured, Ideas, Generation Z, Branding
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
by Bart Caylor | Aug 29, 2022 | Branding, Blog, Featured, Future of Higher Ed
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...
by Bart Caylor | Aug 22, 2022 | Marketing Strategies, Enrollment, Blog, Featured
I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in...
