Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...
5 Listening Tools to Gauge Education Brand Perception
A common challenge we help our education clients overcome is understanding where they stand as a brand. While not an exact science, there are ways to gauge your school’s brand perception. The concept of brand perception is a bit nebulous, but it’s an important topic...
Education Brand Loyalty: Create Long-Lasting School Spirit for Your School
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...
Brand Awareness: 7 Major Ways to Get More Eyes on Your Brand
The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, the more prospective students you’ll attract to your enrollment cycle. Let’s talk about ways to amplify your education brand awareness....
