Raising Brand Awareness for Higher Education
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing strategy should begin here for the simple reason that if consumers aren’t aware of your brand, they can’t engage...
Living Out Your Brand with Effectiveness
Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your...
Stand Out from the Crowd in Your Education Marketing
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
Inbound Marketing for Schools – EDU Trends Part 3
2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...
