3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
Embracing the Power of ChatGPT and AI in Higher Ed Marketing
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
