10 Components of a Successful Education Marketing Plan (Part 2)
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
4 Benefits of Using a Persona for Marketing Your School
Today’s post is from our friends at imageseven: imageseven is an integrated marketing communications firm. You can think of us as message architects. We work with leaders to lift their communication and brand to reveal the true value they deliver to their...
Draper vs. Carnegie Style Education Marketing
Confident, handsome, successful—everyone wants to be Don Draper. But Mad Men-style advertising won’t get you education marketing success long-term. Not only is Don Draper a fictional character, but he’s also a fictional character meant to represent a mythical,...
12 Profitable Reasons You Should Recommit to Content Marketing this Year
Whatever resolutions you have for the new year, make sure one of them is a recommitment to content marketing for your education institution. Content marketing is an inbound marketing strategy that attracts and moves prospective students (or donors!) through your...
