The No. 1 Killer of Social Media Success
There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...
10 Infuriatingly Common Social Media Marketing Blunders
These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...
7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates
I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...
The 7-Step Email List-Building Formula for Colleges & Universities
It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...
