Inbound Marketing for Schools – EDU Trends Part 3

by Bart Caylor | Mar 1, 2016 | Strategies, case-studies, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog, content marketing

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | Blog, Generation Z, Future of Higher Ed, School Websites, Featured, content marketing, social media

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

Content for Adult Students: 5 Tips for More Conversion

by Bart Caylor | Dec 22, 2015 | School Websites, Featured, Blog, content marketing, Branding

Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...

What is the Best Way to Use Video in Your School’s Content Marketing?

by Bart Caylor | Nov 3, 2015 | Blog, content marketing, social media, Featured, School Websites, Higher Ed Marketing

Today’s post is guest written by Brad Entwistle. Brad is founder and Managing Director of imageseven. For more than 25 years he has led the Australian imageseven team on a crusade to lift schools’ brands and reveal the true value they deliver to students and...

Marketing Automation: 6 Tasks to Assign to K.I.T.T.

by Bart Caylor | Sep 8, 2015 | Featured, Future of Higher Ed, Ideas, Higher Ed Marketing, social media

Why Do The Work That Computers Can Do For You? One of my favorite show as a kid was Knight Rider. Reflecting back, I really don’t even remember the premise of the show. The only thing I really remember was the car. K.I.T.T. (Knight Industries Two Thousand — I had to...