Generative AI in Higher Ed Marketing: Take Your Time Back
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
3 Questions Your Student-Centric Content Should Answer
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
How to Create a Story Pipeline for Higher Education Marketing
You already know stories are one of your most powerful tools as a higher-ed marketer. You probably also know, from first-hand experience, that collecting the stories you would love to have for your marketing efforts is a challenge. You are confident there are a...
Quality Content Creation: Make the Prospective Student the Hero
The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
