Ending Departmental Silos & Focusing on Mission-Fit
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
Living Out Your Brand with Effectiveness
Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your...
