Brand Authority: Finding and Proving Your Sweet Spot

by Bart Caylor | May 20, 2019 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Strategies

Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | content marketing, Blog, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...

Should Higher Ed Marketers Use QR Codes?

by Bart Caylor | Nov 5, 2018 | Higher Ed Marketing, Marketing Strategies, content marketing, Blog, Featured

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...

Brand Promise: Boldly Communicating Your School’s Value

by Bart Caylor | May 28, 2018 | content marketing, Blog, Featured, Higher Ed Marketing, Branding, Marketing Strategies

The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours? Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in...

Unlocking the Power of Segmentation

by Bart Caylor | Feb 19, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Strategies

For those of us in education marketing, the first thing we think of when talking about segmentation is demographics. But if you stop there, you’ll miss the real power behind marketing segmentation. In the vast amounts of material available today on education...