by Bart Caylor | Sep 18, 2023 | Blog, Featured, Future of Higher Ed
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
by Bart Caylor | May 15, 2023 | Featured, Marketing Budgets, Blog, Higher Ed Marketing, Tools
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
by Bart Caylor | Mar 20, 2023 | Featured, Future of Higher Ed, Strategies, Blog, Enrollment
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
by Bart Caylor | Mar 9, 2023 | Featured, School Websites, Tools
With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the...
by Bart Caylor | Jan 30, 2023 | Blog, Featured, Higher Ed Marketing, Strategies, Websites, Marketing Strategies
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
