My Navigation Formula for Independent School Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....
4 Fresh Content Traits that Can Improve Your School Website
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...
Horizontal Scrolling: Solving Content Overload on Higher Education Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
My Experience with Enrollment Marketing Banner Ads
Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
