How To Market a University with Teresa Flannery
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
Education Marketing Terminology
Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...
How to Market College Tuition Costs through Transparency
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
Instagram Marketing for Education
Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...
