Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | social media, Blog, Featured

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Marketing Budgets, content marketing, Marketing Trends, Blog, Featured, Ideas

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Campus Security: Your New Marketing Partner

by Bart Caylor | Aug 19, 2019 | Higher Ed Marketing, Marketing Campaigns, Blog, Featured

Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | content marketing, Inbound Marketing, Marketing Campaigns, Enrollment

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...

Assembling Your Education Marketing Team [Part 2]

by Bart Caylor | Jan 21, 2019 | Blog, Featured, Higher Ed Marketing

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...