7 Reasons Your Calls to Action Aren’t Working
Weak calls to action are often the culprit behind poorly performing marketing. Here are 7 reasons your calls to action (CTA) are probably failing (and how to fix them). 1. You don’t know what you want from your audience. Okay… so ultimately, you know what you want....
“A-List” Campus Visits: 7 Ways to Make Your Campus Tour Unforgettable
Students who make a campus visit or take a campus tour are exponentially more likely to attend the school. Make their visit an unforgettably positive experience by giving them an “A-List” first impression! 1. Anticipation This is the most difficult item on the list,...
How to Get the Most Out of Your End of Year Fundraising
Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...
5 Keys to Marketing-Development Collaboration
Marketing development collaboration has long been the elusive dream of marketing managers and development directors. Sadly, the conflicts between these two departments may be unavoidable. Both of these teams are responsible to drive revenue for the organization. When...
