Marketing for Capital Campaigns

by Bart Caylor | Aug 16, 2016 | Featured, Higher Ed Marketing

If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....

Short and Sweet: Web Writing that Converts

by Bart Caylor | Jul 20, 2016 | content marketing, Featured, Higher Ed Marketing

A visitor lands on your site. Your web writing has 15 seconds or less to convince them to hang around. Fickle? Lazy? Distracted? I’ve heard website visitors accused of all three. Truth is, your website visitor doesn’t fit any of those descriptions. Oops, time’s up!...

How to Use iBeacons to Improve Prospective Student and Donor Experiences

by Bart Caylor | Jul 13, 2016 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed

Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...

The Website Content Checklist for Both Beginners and Pros

by Bart Caylor | Jul 5, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas

Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...

The 11 Biggest Education Inbound Marketing Blunders

by Bart Caylor | Jun 6, 2016 | content marketing, Blog, Featured, Higher Ed Marketing

So you’re interested in inbound marketing for education? And the headline has you intrigued? Good. First point: 1. Not Having an Engaging Headline Inbound marketing is all about getting attention and answering questions. If you think about it, you clicked to...