Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist

by Bart Caylor | May 24, 2016 | Ideas, Higher Ed Marketing, Featured, Blog, Branding

The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...

Stand Out from the Crowd in Your Education Marketing

by Bart Caylor | Apr 19, 2016 | Future of Higher Ed, Ideas, Print Media, Higher Ed Marketing, Featured, Blog, content marketing

To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...

Finding the Sweet Spot: How Often Should You Blog

by Bart Caylor | Apr 4, 2016 | content marketing, Blog, Higher Ed Marketing, Featured

How often should you blog? If you want your blog become the go to source of information for your target audience, you must publish excellent content consistently. The quality of your content shows your expertise. The consistency of your content shows your...

Automate Your Marketing: 2016 Trends Part 5

by Bart Caylor | Mar 15, 2016 | School Websites, Future of Higher Ed, Ideas, Print Media, Higher Ed Marketing, Featured, Blog, content marketing, social media

Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Ideas, Generation Z, Future of Higher Ed, Print Media, School Websites, Higher Ed Marketing, Featured, Blog, content marketing

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...