It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...
Email marketing is the workhorse marketing channel that’s been producing results for colleges and universities at a much lower cost than traditional media for decades. But as with everything, the way you start out will have a huge impact on how well it performs....
You’ll always need traditional forms of advertising to attract students who aren’t looking for you, but more and more students are doing their own search: looking for schools with desired majors, activities, locations, etc. A rich inbound marketing strategy improves...