Be Like Disney: Reimagining Campus Visits

by Bart Caylor | Oct 7, 2021 | Marketing Strategies, Enrollment, Featured, Podcast

In enrollment marketing, we’re all looking for that secret sauce. How do you make your campus visit memorable? In today’s conversation, we talk about Disney-like campus experiences. As someone in enrollment, you know you’ve got to have that X factor when students come...

Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Podcast, Marketing Strategies, Marketing Trends, Featured

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Higher Ed Marketing, Featured, Marketing Strategies, Marketing Campaigns, Blog

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Marketing Strategies, Featured, Higher Ed Marketing

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...

5 Ways to Get the Most Out of Your Enrollment CRM

by Bart Caylor | Jul 20, 2020 | Enrollment, Blog, Featured

One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...