Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

by Bart Caylor | Jun 18, 2018 | Marketing Strategies, Branding, content marketing, Blog, Featured, Higher Ed Marketing

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...

The No. 1 Reason You Should Be Live Streaming Your Education Events

by Bart Caylor | Apr 2, 2018 | Blog, Featured, Higher Ed Marketing, Ideas

Previously, only the film industry did live “on-air” video events; but today, it’s an accessible marketing strategy any education brand can utilize. Here’s how to get started with live streaming your school’s events. According to Wikipedia, the very first live event...

7 Game-Changing Ideas for College or University Homecoming

by Bart Caylor | Sep 18, 2017 | Blog, Featured, Higher Ed Marketing, Print Media

Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...

10 Alumni Event Marketing Hacks

by Bart Caylor | Sep 11, 2017 | Higher Ed Marketing, Blog, Featured

Fall comes to private college and university campuses with the fragrance of apple cider… and Alumni Relations events! It’s time to crank up your alumni cultivation efforts — so here’s how to get the most out of your alumni event marketing this season. 1....

10 Social Media Marketing Best Practices for Colleges and Universities

by Bart Caylor | Jul 24, 2017 | social media, Blog, Featured

In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...