by Bart Caylor | Oct 23, 2017 | Print Media, Blog, Featured
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
by Bart Caylor | Oct 16, 2017 | Blog, Featured, School Websites
In my previous post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for end of the year fundraising. End of the year...
by Bart Caylor | Oct 2, 2017 | Blog, Featured, Giving, Advancement
The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
by Bart Caylor | Dec 12, 2016 | Blog, Featured, Advancement
Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or...
by Bart Caylor | Oct 31, 2016 | Blog, Featured, Higher Ed Marketing, Giving
Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...
