by Bart Caylor | Sep 7, 2016 | Higher Ed Marketing, Featured
Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...
by Bart Caylor | Sep 1, 2016 | Higher Ed Marketing, Featured
Marketing development collaboration has long been the elusive dream of marketing managers and development directors. Sadly, the conflicts between these two departments may be unavoidable. Both of these teams are responsible to drive revenue for the organization. When...
by Bart Caylor | Aug 16, 2016 | Higher Ed Marketing, Featured
If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....
