Twitch: Taking Your School’s Brand to the Gaming Masses

by Bart Caylor | Dec 19, 2022 | Branding, social media, Blog, Featured, Ideas

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...

Fans First: Creating Superfans of Your School

by Bart Caylor | Dec 5, 2022 | Branding, Blog, Featured, Higher Ed Marketing, Books

If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...

How To Market a University with Teresa Flannery

by Bart Caylor | Nov 24, 2022 | Featured, Podcast, Tools

There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...

3 Marketing Hooks for Nontraditional Online Students

by Bart Caylor | Nov 21, 2022 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Strategies

Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...

3 Enrollment Marketing Priorities for 2023

by Bart Caylor | Nov 7, 2022 | content marketing, Enrollment, Blog, Featured, School Websites, Strategies

With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...