Campus Security: Your New Marketing Partner

by Bart Caylor | Aug 19, 2019 | Marketing Campaigns, Blog, Featured, Higher Ed Marketing

Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | Enrollment, content marketing, Inbound Marketing, Marketing Campaigns

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...

Email Marketing is Far From Dead

by Bart Caylor | May 13, 2019 | Higher Ed Marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns

It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....

Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Marketing Strategies, Blog, Featured

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...

Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit

by Bart Caylor | Dec 31, 2018 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...