10 Comprehensive Steps to Overhauling a Higher Education Website
The process you use to overhaul your higher education website can make the project a dream… or a nightmare. In 20 years of transforming under-performing websites to highly efficient marketing machines, we’ve consolidated our process to 10 steps that have proven...
Marketing Through Your Admissions Communications Flow: Part 2
You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...
How to Create a Higher Education Marketing Budget
So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...
10 Ideas for Enrollment Marketing to Get You Unstuck
The whole point to inbound marketing is to get your target audience to come to you and upon arrival, perform the actions you want them to take. Today, I want to give you ten out-of-the-box ideas to get your enrollment marketing efforts rolling. Because if you build...
