3 Ways a Fractional CMO Can Help Your School
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Embracing the Power of ChatGPT and AI in Higher Ed Marketing
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
5 Reasons to Invest in Data Management
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff
If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
