by Bart Caylor | Jun 15, 2020 | Marketing Strategies, School Websites, Higher Ed Marketing, Featured, Blog, content marketing
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...
by Bart Caylor | Jun 1, 2020 | Marketing Strategies, Higher Ed Marketing, Featured, Blog, Enrollment, Marketing Campaigns
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
