Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
Indiana University Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
7 Essential Marketing Strategies for Your Education Marketing Plan
While there are many marketing strategies you could have in your marketing plan, there are at least seven that I consider essential for higher ed marketing success. Depending on how you categorize things, there are as many marketing strategies available to you as you...
