9 Budget-Friendly Productivity Tools that Won’t Break the Bank

by Bart Caylor | Aug 7, 2023 | Featured, Tools

In today’s marketing environment, chances are your budget is already stretched thin. To help out, here are some powerful yet budget friendly productivity tools that won’t break the bank. In today’s increasingly connected and competitive landscape, keeping...

5 Reasons to Invest in Data Management

by Bart Caylor | Jul 10, 2023 | Marketing Budgets, Blog, Featured, Strategies, Tools

Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...

7 Higher Ed CRM Leaders for 2023

by Bart Caylor | Jun 12, 2023 | Blog, Featured, Higher Ed Marketing, Tools, Marketing Strategies

As the enrollment cliff looms, staying connected with your school’s prospective students, current students, and alumni is more important than ever. The right CRM can streamline your workflow so you can leverage your personalized data throughout the lifecycle of your...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

ChatGPT: Empower Your Higher Ed Marketing Teams

by Bart Caylor | Mar 6, 2023 | Blog, Featured, Ideas, Future of Higher Ed, Tools

November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...