With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
When it comes to crafting and implementing mission-fit marketing strategies, small to medium-sized institutions face unique challenges. Standing out in a crowded field dominated by larger universities can feel impossible without the right approach. For higher...
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you! As a first-generation college student, I experienced the life-changing impact of education....
