Higher Ed Fundraising Appeal Letter Checklist

by Bart Caylor | Oct 23, 2017 | Print Media, Featured, Blog

It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...

Stand Out from the Crowd in Your Education Marketing

by Bart Caylor | Apr 19, 2016 | Print Media, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog, content marketing

To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...

Automate Your Marketing: 2016 Trends Part 5

by Bart Caylor | Mar 15, 2016 | Blog, Future of Higher Ed, Ideas, Print Media, School Websites, Higher Ed Marketing, Featured, content marketing, social media

Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Featured, Generation Z, Future of Higher Ed, Ideas, Print Media, School Websites, Higher Ed Marketing, Blog, content marketing

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

14 Ways to Incorporate Social Media And Print Media

by Bart Caylor | Nov 17, 2015 | Blog, Ideas, Print Media, Higher Ed Marketing, Featured, social media

Add Value to Your Marketing By Combining Social Media and Print Media We have illustrated how print and digital can be a dynamic duo in marketing for colleges in a previous post. All marketers know that a stronger marketing plan is one that works together. While many...