by Bart Caylor | Aug 26, 2024 | social media, Featured, Generation Z, Podcast, Tools
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
by Bart Caylor | Jun 13, 2024 | Featured, Strategies, Podcast, Recruiting
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
by Bart Caylor | Apr 25, 2022 | Featured, Blog, Enrollment
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
by Bart Caylor | Feb 4, 2019 | Generation Z, Strategies, Featured, Blog, Enrollment, content marketing
Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively? Here is my take on how education marketers like you can leverage...
