Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
The Future of SEO in the Age of AI
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
SEO Strategy: Mapping Your SEO Road Trip
A practical SEO strategy is critical to the success of your other marketing assets, such as your school’s enrollment website. When you have a solid search engine optimization strategy in place, consistent traffic to your website and any other content piece that you’ve...
The Key to SEO Copywriting for Higher Ed Marketing
So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement. That doesn’t mean that it...
