Where Your Audience Is Hanging Out on Social Media
If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are. In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water...
The No. 1 Killer of Social Media Success
There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...
10 Infuriatingly Common Social Media Marketing Blunders
These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...
10 Social Media Marketing Best Practices for Colleges and Universities
In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...
