5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Marketing Strategies, social media, Marketing Trends, Blog, Featured

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Strategies, social media, Blog, Featured

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.  In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Featured, Higher Ed Marketing, Blog, Marketing Strategies

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...

A Simple Guide to Social Media Analytics for Enrollment Marketing

by Bart Caylor | Aug 3, 2020 | social media, Blog, Featured, Strategies

So you’re an enrollment marketer who wants to get more out of your school’s social media marketing, but you’re no social media analytics guru? That’s okay. I’ve written on the topic of social media analytics in the past, but for this post I’ll get a little more in...

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | social media, Blog, Featured, Marketing Strategies

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...