These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...
In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
Every day more universities are getting social in their marketing, but not everyone is getting the best ROI out of their social media strategy. But you can stand out from the crowd by using social media analytics to become more efficient and thereby optimize your...
Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...