5 Steps of Storytelling with Notre Dame
Storytelling is a powerful marketing technique. But how do you take something that’s so creative and make it a consistently profitable tool? Find out here in our conversation with Jim Small. Sometimes it’s overrated. More often it’s simply misunderstood. But no matter...
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
