5 Ways You Can Upgrade Your Fundraising Appeal Letter
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
3 Tips for Setting Your Campus Tour Apart
College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...
How to Create a Story Pipeline for Higher Education Marketing
You already know stories are one of your most powerful tools as a higher-ed marketer. You probably also know, from first-hand experience, that collecting the stories you would love to have for your marketing efforts is a challenge. You are confident there are a...
Building a Story Vault: Empowering Storytelling in Your Marketing Process
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
