Should Higher Ed Marketers Use QR Codes?
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
10 Common Topics We’ve Seen In Hundreds Of Website Audits
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
Unlocking the Power of Segmentation
For those of us in education marketing, the first thing we think of when talking about segmentation is demographics. But if you stop there, you’ll miss the real power behind marketing segmentation. In the vast amounts of material available today on education...
10 Components of a Successful Education Marketing Plan (Part 2)
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
