5 Proven Ways to Build Brand Authority on Social Media

by Bart Caylor | Aug 25, 2015 | Branding, social media, Blog, Featured, Higher Ed Marketing, Ideas

What you say and how you say it should demonstrate your organization’s brand authority Nearly every organization has established a presence within social media. Unfortunately, many of these accounts are little more than event and press release repeaters. Larger...

Is Your Social Media Marketing Just a Megaphone?

by Bart Caylor | Aug 11, 2015 | Higher Ed Marketing, social media, Blog, Featured, Ideas

Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...

Call to Action! What is the Next Step?

by Bart Caylor | Aug 4, 2015 | Ideas, Future of Higher Ed, Higher Ed Marketing, social media, Blog, Featured

Every Page on Your Website Needs a Call to Action Every visitor to your website has a question in mind when they start their online quest. They may wonder if you have what they are searching. They may wonder “will this work for me?” or “can I picture myself...

You Can’t Manage What You Can’t Measure: 25 Social Media KPIs

by Bart Caylor | Jun 29, 2015 | Blog, social media, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed

Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number of tweets made during a specified time period. Using social media...

#Hashtags: Your Social Media Secret Weapon

by Bart Caylor | Jun 23, 2015 | Marketing Strategies, social media

Your Social Media Campaigns May Be Missing Out Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I...