What You Need To Know Before You Start PPC A pay per click campaign, or PPC advertising, is an effective tactic to consider for your marketing. With growth continuing and impressive statistics, PPC is a viable option to drive leads and sales. The granular nature of...
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...
What you say and how you say it should demonstrate your organization’s brand authority Nearly every organization has established a presence within social media. Unfortunately, many of these accounts are little more than event and press release repeaters. Larger...
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
Every Page on Your Website Needs a Call to Action Every visitor to your website has a question in mind when they start their online quest. They may wonder if you have what they are searching. They may wonder “will this work for me?” or “can I picture myself...
