Higher ed marketers are increasingly relying on social media to make their pitch to prospective students. To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career....
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
A practical SEO strategy is critical to the success of your other marketing assets, such as your school’s enrollment website. When you have a solid search engine optimization strategy in place, consistent traffic to your website and any other content piece that you’ve...
