by Bart Caylor | Oct 27, 2022 | Featured, Strategies, Podcast
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
by Bart Caylor | Oct 20, 2022 | Featured, Strategies, Podcast
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
by Bart Caylor | Oct 10, 2022 | Blog, Featured, Strategies, Tools, Marketing Strategies
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
by Bart Caylor | Sep 19, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
by Bart Caylor | Aug 15, 2022 | Inbound Marketing, Enrollment, Blog, Featured, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
