Social Media Strategies: How to Go Viral Like an Influencer

by Bart Caylor | Jun 2, 2022 | Uncategorized, Marketing Strategies, social media, Featured, Higher Ed Marketing, Podcast

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Ideas, case-studies, Branding, social media, Marketing Campaigns, Fundraising Advancement, Blog, Featured, Higher Ed Marketing

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

How Schools Are Succeeding with One-to-One Video and TikTok

by Bart Caylor | Dec 16, 2021 | Generation Z, content marketing, Featured, Future of Higher Ed, Strategies, Podcast

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | social media, Marketing Strategies, Marketing Trends, Blog, Featured

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

The Best Times to Post on Social Media for Higher Education in 2020

by Bart Caylor | Aug 10, 2020 | Blog, Featured, Higher Ed Marketing, Strategies, social media

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...