5 Easy Ways to use Marketing AI for Enrollment Marketers

by Bart Caylor | Nov 11, 2019 | Featured, Blog, Marketing Strategies

Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | School Websites, Enrollment, Websites, Marketing Strategies, Uncategorized

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | content marketing, Future of Higher Ed, Ideas, Print Media, School Websites, Higher Ed Marketing, Featured, Blog, Generation Z

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Blog, Generation Z, Future of Higher Ed, Ideas, School Websites, Higher Ed Marketing, Featured, content marketing, social media

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | Generation Z, Future of Higher Ed, School Websites, Featured, Blog, content marketing, social media

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...