2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | content marketing, Marketing Trends, Marketing Budgets, Blog, Featured, Ideas

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

Video Marketing: Education Marketing Videos I Like

by Bart Caylor | Oct 7, 2019 | Higher Ed Marketing, content marketing, Inbound Marketing, Blog, Featured

Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need. Video marketing is a powerful tool to attract new prospective students into your...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z, content marketing, social media

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

What is the Best Way to Use Video in Your School’s Content Marketing?

by Bart Caylor | Nov 3, 2015 | Featured, social media, content marketing, Blog, Higher Ed Marketing, School Websites

Today’s post is guest written by Brad Entwistle. Brad is founder and Managing Director of imageseven. For more than 25 years he has led the Australian imageseven team on a crusade to lift schools’ brands and reveal the true value they deliver to students and...

How to Start Using Youtube for Higher Education Marketing

by Bart Caylor | Mar 6, 2014 | Blog, Featured, Higher Ed Marketing, Ideas

According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...