Team
Who We Are
The Team
Bart Caylor
President
With a 35-year background in design, marketing, and development with corporate, education, and non-profit clients, Bart now focuses his expertise entirely on marketing for K-12 and higher education. He is an Anderson University graduate and lives with his family in Fishers, Indiana.
Hannah Wilson
Project Director
Hannah has been leading people in a variety of settings for over 20 years. She loves being part of a team, delivering results in a timely and organized way, and cultivating a culture of teamwork. Hannah is a Southern Wesleyan University alumnus and lives with her husband and five children in the Piedmont area of North Carolina.
Zach Coffin
Director of The Higher Ed Marketer
Zach brings 20 years of expertise leading teams that grow brands. Having led conferences of 5000 attendees and produced multiple online events, his superpower is unlocking the hidden potential within teams, which empowers brands to maximize their reach and connect deeply with their audience. Additionally, Zach is a pastor and has a master's degree from Kingswood University.
Jennifer Roberts
Creative Director
In addition to her extensive design experience, Jenni brings a unique blend of high-end creative and strategic thought to every project to create solid marketing solutions. Jenni graduated from Indiana Universities' Herron School of Art with a BFA in Visual Communications. She lives in Hilton Head Island, SC with her family.
Matt Bloom
Associate Creative Director & Content Strategist
Matt has a knack for helping education marketers explore the journeys their audiences are on and address the needs of stakeholders with a variety of engaging and useful content. An Anderson University graduate, Matt lives with his family in Fort Worth, Texas.
Sheila Addison
Project Manager
With a rich background in the tech and marketing worlds, Sheila brings a care for clarity, organization and details to lead teams to success. A graduate of Hope College and Indiana University, Sheila lives in West Michigan enjoying summers in the sand and winter in the snow.
Becca Coffin
Project Manager
Becca empowers high-performing teams to bring each client's vision to life through operational planning and execution. She has led over 100 digital projects with several agencies and loves to create healthy work environments where people can do their best work. Becca is a graduate of Indiana Wesleyan University and lives with her family in North Port, Florida.
Faith Davila
Project Manager
Faith recently graduated with a business marketing degree from Point Loma Nazarene University. She works as a Project Manager at CaylorSolutions and she also is a freelance Social Media Manager on the side. She is passionate about Instagram and TikTok and enjoys living in San Diego, where her remote work allows her to combine marketing and her love for travel.
Stephanie Griesch
Executive Assistant
Stephanie is driven by making life easier for the executives and teams she supports. With over 20 years of experience as an executive assistant, she brings her perspective from working in various industries and assisting many leaders to Caylor Solutions. Stephanie graduated from Valparaiso University and lives with her husband and daughter on a farm in Rensselaer, Indiana.
Jennifer Johnfauno
Project Coordinator
Jennifer has been part of the Caylor Solutions team since 2016. Organized and thorough, she provides support at various levels on almost all Caylor projects. Jennifer attended IVY Tech Community College and the University of Indianapolis and lives in Inverness, Florida.
Jen Munsell
Project Manager
Jen is an enthusiastic project manager who loves to engage with team members in a way that brings joy and success to each person involved. She is dedicated to empowering creative people with the processes needed to achieve their goals. Jen is a graduate of Indiana Wesleyan University and lives with her family in Dover, Delaware.
Holly Smith
Project Manager
Holly is an experienced marketing leader that has a passion for web projects and digital and traditional advertising. She has held marketing director roles in healthcare and higher education. She has bachelor degrees from Indiana University and the University of Southern Indiana and her MBA from the University of Evansville. Holly lives with her family in Evansville, Indiana.
Danielle Swyers
Project Manager
Danielle is passionate about education and its power to transform communities, which makes working with Caylor's clients so rewarding. She creates a positive and efficient team environment, ensuring everyone has the clarity they need to achieve a client's vision. Danielle is a graduate of Indiana Wesleyan University and lives with her family in Zionsville, Indiana.
Maria Papandreou
UI/UX Designer
Maria brings more than 15 years of professional experience providing user interface/user experience design services to small and medium businesses in a variety of fields to our clients in higher education. Her degree is in information technology. Maria lives in Volos, Greece.
Julie J. Novara
Content Strategist & Writer
A teacher-turned-writer, Julie spent 15 years teaching English for Speakers of Other Languages (ESOL) on three continents before turning her love of writing into a brand-building business. She’s thrilled about helping others communicate, so teaming up with marketers on content strategy and creation is… So. Much. Fun. Julie lives with her husband in central North Carolina.
Danielle Harward
Content Writer
Danielle is a ghostwriter and copywriting with a deep understanding of the importance of resonating with your audience. She has dedicated herself to helping rebellious leaders with unique ideas grow their authority and their audience. She lives in Utah, and loves the archery range as much as the mountains.
Kelly Combs
Designer
Kelly has a graphic design degree from Indiana Wesleyan University. She has 10 years of experience developing branding and websites for churches, non-profits, and small businesses. Kelly lives in Fishers, Indiana with her husband and two children.
Alex Holt
Creative Director
Alex is an Indianapolis-based creative director, brand designer and marketing strategist who helps mission-driven brands maximize their greatest asset…themselves. He’s spent the last 15 years working in agencies, nonprofits and churches building brands that make an impact and leading teams through strategy and innovation. Alex is a husband, dad, average runner and lover of lattes.
Dustin Wilson
Designer
Dustin has 20-plus years of experience in marketing, branding, training, and leadership development. He finds joy in helping people grow their personal or corporate brand. Dustin graduated with his undergrad degree from Southern Wesleyan University and a masters from Kingswood University. He lives with his wife and five children in the Piedmont area of North Carolina.
Tim Altman
Web Developer
Tim brings over two decades of experience in website development and management to offer creative solutions to our higher ed clients. He specializes in strategic planning, search engine optimization, and WordPress development. Tim lives in Quincy, Illinois's "Gem City", with his family and loves hiking and visiting his sons at the University of Alabama. Roll Tide!
Amy Johns
Digital Marketing Specialist
Amy works with the team at Caylor Solutions to curate top higher education marketing content from our peers and share it across our social media platforms. Her work provides our followers with the latest in marketing strategy, technology and more. She lives in Huntington, IN with her family and works full-time for a Christian non-profit organization called Destiny Rescue.
John McKinney
Web Developer
John is a web developer who enjoys turning wonderful design concepts from the Caylor team into fully built-out, tangible websites. Outside of work he enjoys spending time with his family, hiking, camping, and just being outdoors in general.
Daniel Saldi
Full Stack Developer
Daniel earned his degree in visual arts/new media from Taylor University, with concentrations in graphic design and photography. He has since become proficient in coding, custom WordPress development builds and integrations, PHP, CSS, JS, and various frameworks and libraries that leverage JS. Daniel lives in Indianapolis, Indiana.
Kathy Royer
Designer
Kathy is a dedicated creative professional with extensive experience in visual marketing, brand strategy and creative management. She has worked with global brands such as Iams, ACCO Brands and LexisNexis. Kathy holds a bachelor of fine arts in graphic design/visual marketing and lives with her family in Centerville, Ohio.
Kris Hardy
Digital Marketing Strategist
Kris makes the web a better place for prospective students and families. When not consulting, he serves as Director of Web and Digital Marketing at Messiah University, specializing in user experience, information architecture and web analytics. He has presented at the Higher Ed Analytics Conference, EduWeb, HighEdWeb, the RNL National Conference and the Slate Summit.
Erin Slattery
Information Architect
Erin is an integrated marketing and content strategist with a talent and passion for delivering functional, intuitive solutions that fulfill user needs and surpass client expectations. She has more than 15 years of interactive experience including user testing, strategy, content, lead generation, UX, and information architecture. Erin lives in Knoxville, Tennessee.
Adam Joseph
Content Writer
After half a lifetime in the logistics industry, Adam took a leap of faith and pivoted into the content marketing business. He writes and curates internal content for our blog and works directly with our partner, Westport Studios, in producing our podcast: The Higher Ed Marketer. In his free time, Adam can usually be found scraping the ice off his car in the frozen tundra of Madison, Wisconsin.
Ashley Witkowski
Content Writer
As an experienced copywriter, Ashley dives into all things words and content, crafting creative messaging that speaks to the target audience and moves them to action. She has worked on staff for a top private university in addition to her work with Caylor Solutions. Ashley is a graduate of Indiana Wesleyan University and lives with her family in Westfield, Indiana.
John Milliken
Content Strategist
John is a trained philosopher and experienced professor who has also served as a pastor. His professional life has been about exploring important ideas and communicating them to others in a way that leads to understanding and engagement. He has worked with Caylor Solutions on messaging, web content, and email marketing. John lives with his family in Greensboro, NC.
Joseph Cole
Content Strategist
Joseph Cole is a content strategist and copywriter who helps higher ed marketers and development teams craft compelling messaging strategies and content that converts. Joseph draws from over 15 years of experience in nonprofit leadership to help marketers and advancement officers achieve their goals. He lives with his family in Mexico City.
Hannah Crabb
Designer
In addition to education marketing, Hannah has worked in healthcare, finance, manufacturing, and other industries. With a bachelor’s degree in design from Taylor University, her background is in marketing, design and photography (she also does wedding photography on weekends). Hannah, along with her husband and two golden retrievers, lives near Indianapolis, Indiana.
Anna Stingley
Designer
Anna earned her degree in visual communications from the Herron School of Art. She has spent more than 20 years working with advertising agencies, publishers, higher-education institutions, and non-profits, striving to understand the brand, produce work that shows it, and help make life beautiful. Anna lives in Noblesville, Indiana.
Our Valued Partners
Bolt Group Marketing
Bolt Group Marketing is a full-service marketing agency offering digital marketing solutions, including SEO, PPC, web design, and social media advertising. They have cross-channel expertise in B2B, B2C, and DTC. They specialize in crafting customized digital marketing strategies that drive results specific to any business need.
Edulla
Edulla, a global e-learning platform, connects learners with expert educators and offers personalized courses across diverse disciplines. Providing a flexible online environment, it democratizes learning opportunities through innovative learning management solutions.
Element451
Element451 is a CRM platform specializing in personalized admissions and enrollment. Among their offerings are generative AI bots for content creation, offering institutions a robust solution for managing their prospect and applicant pipeline.
Hubspot
Hubspot is a renowned CRM platform that offers sales, marketing, and customer service solutions, including a free version of its CRM. It helps businesses manage, track, and nurture leads and customers—providing a comprehensive toolset to optimize ROI and achieve desired results.
Intuitive Reason
Intuitive Reason is a web and mobile application development company focused on solving problems with clean user experiences and robust technologies. They specialize in building web-based applications and ecommerce platforms for mid to enterprise-sized clients using open source solutions.
Anew Media Group
Anew Media Group is a full-service marketing agency offering digital marketing solutions, including SEO, PPC, web design, and content creation. Their AI-assisted tools and expert team help clients dominate their market with innovative strategies and engaging storytelling.
NextGrad
NextGrad leverages an extensive North American high school network for targeted student recruitment. By placing school-approved ads in high-traffic areas, they build trust and foster stronger relationships between institutions and their target audiences.
Onya
Onya is a marketing agency specializing in higher education institutions, offering strategic solutions in enrollment management, brand strategy, and digital marketing. They adeptly tailor strategies and creative campaigns to drive enrollment and foster lasting relationships with students and alumni.
The Operations Group
The Operations Group provides fractional project management and executive assistant services. Our project managers and executive assistants create order and calm so that our clients can focus on strategy and growth.
Ring Digital
Ring Digital offers data-driven digital marketing tools to reach target audiences and engage with prospects, including household-targeted display ads and streaming TV commercials (OTT), geo-targeted display and video ads, search engine marketing, splash pages, texting (SMS), and more.
Spokenote
Spokenote revolutionizes print communications with video notes using Spokenote™ Stickers featuring QR codes. These versatile stickers personalize messages in various applications, enhancing relationships between higher education institutions and target audiences.
Westport Studios
Westport Studios is a B2B podcast production company specializing in helping businesses elevate their voice and achieve growth through thought leadership. Using strategies like ABM and CBN, they offer tailored services, including editing, production, and SEO-rich messaging, to create engaging and profitable podcasts.
ZeeMee
ZeeMee is a social media platform that helps colleges engage with traditional-aged prospective students and facilitates connection with campus communities. The ZeeMee Community is “the #1” social media platform for authentic peer-to-peer engagement and live virtual events.