The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with fundraising campaigns and messaging.
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I have been reliving the 80’s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating (keep in mind, these are the same boys who have watched every episode of Mythbusters).
While you might not be rocking the mullet, chances are Mac could teach us a thing or two about our approach to marketing strategies for higher education.
It is my attempt to illustrate my point:
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