Want to know the top AI tools for higher ed marketing that we recommend to all our clients?

Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need options to help you get the same results—or better!—but with less. 

Whether it’s reaching prospective students or engaging current ones, the pressure to deliver results with limited resources and time is immense. 

This is where generative AI can really help.  

These innovative tools not only streamline repetitive tasks but also enhance creativity, accuracy, and personalization in your marketing campaigns. 

Imagine having a virtual assistant that can draft compelling content, analyze vast amounts of data, and even generate unique visuals—all while you focus on strategic planning and connecting with your audience.

Let’s dive into our list of top AI tools that have proven to be invaluable assets for higher ed marketers. 

These tools are designed to boost your efficiency and amplify your impact, helping ensure you hit your enrollment targets and foster meaningful relationships with students.

1. ChatGPT

ChatGPT, created by OpenAI, is an extremely intuitive AI tool that can chat with you like a real person. 

It can help you write content, answer questions, and give suggestions based on what you need.

For higher education marketers, ChatGPT is still the top AI tool in my opinion.  

Imagine sending out personalized and engaging emails to prospective students without spending hours crafting each one. ChatGPT can handle that for you! 

It can also help manage your social media, creating catchy posts, replying to comments, and keeping your online presence lively and interactive, which is key for building a strong community.

Also, ChatGPT can be your virtual assistant for creating blog posts, newsletters, and updating your website. 

This means you can save time while keeping everything you publish top-notch. 

And because it can analyze data and generate insights, you can make more informed decisions to make your marketing strategies smarter and more effective.

2. Midjourney

Midjourney specializes in generating stunning visuals and creative graphics. 

Whether you need eye-catching images for your social media posts, compelling infographics for presentations, or engaging graphics for your website, Midjourney has got you covered. 

This tool leverages advanced algorithms to produce high-quality visuals that can captivate your audience and enhance your content.

Midjourney can help you design custom visuals for email campaigns, social media posts, and website content, ensuring that everything you publish looks polished and professional.

What I really like about it is that its user-friendly interface allows those of us with limited design experience to produce high-quality visuals. No more excuses for ugly designs!

This tool can also help you stay ahead of design trends and keep your content fresh and engaging.

Really, this is in my top AI tools list because I use it in my business as well as for clients on a weekly basis.

I’m not just a fan; I’m a customer. 

3. Perplexity

Perplexity AI is an AI tool designed to help users make sense of complex information. 

It leverages sophisticated algorithms to answer questions, summarize content, and generate insights, making it an invaluable resource for those who need to process large amounts of data quickly and accurately.

For higher education marketers, Perplexity offers a multitude of benefits. 

It can assist in creating well-researched content, whether for blog posts, white papers, or academic articles. 

By summarizing lengthy documents and extracting key points, Perplexity allows marketers to produce insightful and informative pieces without spending countless hours on research.

Another thing I like about Perplexity is that it can help in understanding and analyzing market trends. 

By providing concise summaries and actionable insights from various data sources, it enables marketers to stay informed and make data-driven decisions. 

This can be particularly useful in crafting marketing strategies that resonate with prospective students and faculty.

Incorporating Perplexity into your top AI tools list can streamline your workflow, enhance the quality of your content, and provide a competitive edge in the ever-evolving landscape of higher education marketing.

4. Google NotebookLM

Google NotebookLM is an advanced language model developed by Google. 

It is designed to assist users in organizing their notes, generating content, and providing insightful summaries. 

By harnessing the power of artificial intelligence, Google Notebook LM can help you streamline your note-taking process and ensure that all your important information is easily accessible and well-organized.

Whether you are drafting a blog post, preparing a presentation, or writing a program page for your higher education website, Google Notebook LM can generate relevant information and suggestions, saving you time and effort.

Additionally, Google Notebook LM excels at summarizing lengthy texts and extracting key points, which can be incredibly useful when conducting market research or analyzing industry trends. 

By distilling complex information into digestible summaries, it allows marketers to stay informed and make data-driven decisions quickly. 

5. Notion

Notion is a versatile productivity tool that combines note-taking, task management, and collaboration features into one cohesive platform. 

It allows users to create and organize their notes, databases, and to-do lists all in one place. 

With its customizable interface and robust features, Notion can adapt to your specific needs, making it an essential part of our top AI tools list for higher education marketers.

Marketers can leverage Notion to streamline their campaign planning and execution. 

By using Notion’s project management features, you can effortlessly track progress, set deadlines, and assign tasks to team members. 

This ensures that everyone stays on the same page and projects are completed on time.

Notion also excels in knowledge management, allowing marketers to create and maintain a centralized repository of information. You can easily store research, campaign data, and strategy documents, making it simple to reference and share important information with your team. This organized approach leads to more efficient workflows and better collaboration.

Additionally, Notion’s integration capabilities enable you to connect with other tools you use daily, such as Google Drive, Slack, and Trello. 

This seamless integration further enhances your productivity by creating a unified workspace where all your essential tools and information are readily accessible.

6. Gemini

Google Gemini is an innovative AI-driven tool designed to enhance content creation and marketing strategies. 

By leveraging advanced language models, Gemini helps marketers generate high-quality content that resonates with their target audience. 

Its powerful natural language processing capabilities allow it to understand context and produce coherent, engaging, and relevant text.

Like ChatGPT, it can assist in creating compelling and personalized marketing materials, such as emails, social media posts, and blog articles. 

This ensures that your messaging is tailored to the specific needs and interests of your audience, leading to higher engagement and conversion rates.

Also, Google Gemini can streamline the content creation process by generating ideas and drafts based on your input. 

This saves time and effort, allowing you to focus on refining and optimizing your campaigns. 

Overall, Google Gemini is a valuable addition to any higher education marketer’s toolkit, and it’s a great option if you’re already well invested in the Google Workspace eco-system. 

7. Fireflies

Fireflies.ai is an intelligent meeting assistant designed to transform the way you capture and manage meeting notes. 

Utilizing advanced AI technology, Fireflies.ai can record, transcribe, and analyze conversations, making it an essential tool for higher education marketers.

With Fireflies.ai, every meeting becomes a valuable source of insights. 

The tool automatically transcribes discussions, ensuring that no important detail is missed. 

These transcriptions can be easily searched and shared, allowing you to revisit key points and action items whenever needed. 

This feature is particularly useful for collaborative projects, where multiple stakeholders need to stay aligned.

I can’t tell you how much my team and I have benefited from Fireflies.ai to boost our productivity. It was a must-have on my top AI tools list!

Give it a try. I’m sure you’ll love it too!

8. Otter

Otter.ai is another powerful tool that leverages AI to enhance meeting productivity. 

Known for its accurate transcription capabilities, Otter.ai can record and transcribe live conversations with remarkable precision. 

It not only captures every word but also identifies speakers, making it easy to follow who said what during meetings.

With Otter, you can capture every brainstorming session, strategy meeting, and project discussion without missing a single detail. 

Otter.ai’s easy-to-search transcriptions allow you to quickly find and revisit key points, ensuring that you never lose track of important insights or action items.

9. Copy.ai

Copy.ai is designed to help you create high-quality content effortlessly. 

Utilizing advanced AI, Copy.ai can generate engaging copy for a wide range of purposes, including marketing materials, social media posts, blog articles, and more. 

Writing content for your content marketing strategy can easily take up untold hours of your week.

But with Copy.ai, you can significantly reduce the time and effort required to produce captivating content, allowing you to focus on other more strategic tasks. 

Whether you’re crafting compelling admissions emails, creating informative brochures, or developing social media campaigns, Copy.ai can generate content that grabs attention and drives engagement.

10. RunwayML

RunwayML is an innovative tool that leverages machine learning to empower creators with cutting-edge capabilities. 

Whether you’re working on image editing, video production, or even crafting intricate animations, RunwayML offers a suite of AI-powered features that can transform your creative process. 

With functionalities like real-time object detection, background removal, and video style transfer, the ceiling on your creativity is only as high as you can imagine it to be.

With RunwayML, you can quickly generate professional-grade images and videos without needing extensive technical skills or a large budget. 

This allows you to produce high-quality content that stands out in a crowded market, helping you to attract and engage with your target audience more effectively.

Your Imagination: The Only Limit

These top AI tools are revolutionizing the way we higher ed marketers create and manage content. 

By integrating these advanced technologies into your workflow, you can unlock new levels of efficiency and creativity. 

Whether you’re a marketer looking to craft engaging copy or a creative professional aiming to produce audience-captivating visuals, these tools offer the capabilities you might be lacking on your marketing team to help you achieve your goals. 

With these tools in your kit, the only real limitation you’ll have is your imagination.

Get the training you need to leverage AI in your marketing team!

Technology has advanced so quickly since ChatGPT came out that it’s hard to imagine ever going back to the way we used to work. 

Beyond that, the ever-shrinking resources given to the marketing budget is going to make ignoring generative AI all but impossible. 

Most higher ed marketers that are holding back from jumping all in on AI are doing so because they lack the skills to fully leverage the technology. 

With Caylor Solution’s generative AI training services, you’ll have all the knowledge and skills you need to take full advantage of this industry revolution!

For more information on our upcoming webinars and training, or to inquire about a more personalized approach for your higher education institution, contact us today!

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Featured image by Andri via Adobe Stock